Effectively Using Email in Not-For-Profit Organizations

In the age of the electronic message, many not-for-profit organizations are missing out on vital communication opportunities by doing things the way they’ve always been done. Organizations who successfully leverage email as an instant communication tool can reap the benefits every day. Ideas for using email effectively are listed below:

Volunteer Needs

Sending an email to members requesting a specific volunteer need will ensure the need can be filled quickly and will allow members to pass the information along to others who may be willing to help

Employment or Board positions

Networking through their membership with a quick email will enable organizations to decrease their time to fill on important employment opportunities and/or permanent volunteer positions such as the Board of Directors.

Proxy Voting

Missing a quorum at your last board meeting? Allow decision-makers to vote via email when they’ve missed an important meeting or there is a last minute need that requires a majority vote.

Online Fundraising

Several organizations, like People Donate, allow organizations to shop online and receive fundraising revenues when their members use the site to make everyday purchases. Email can be a great way to get members, friends and donors involved.

General Communication

Sending formal newsletters can be costly and many of them don’t make it further than the kitchen table. Consider sending monthly or weekly newsletters via email and save postage for bi-annual mailings or the annual report.

Save a Tree and a Stamp – Send an email today! Organizations may be surprised at the power of instant communication and will likely find an increase in member participation by reaching interested parties more quickly and more often.